Wardley Maps
Strategic maps visualising value chains and evolution patterns — 17 maps from interactive tools and Twitter archive.
Create Wardley Maps Twitter @mcraddock
Table of contents
- Interactive Maps
- Twitter Archive Maps
- Summary Statistics
Interactive Maps
MAP: API Monetisation
| Status | MAPS: Continuous Improvement |
| Date | 2024-06-03 |
| Link | View Map |
Strategic Wardley Map analysing the API monetisation landscape, mapping components from user needs through to infrastructure. Explores evolution of payment gateways, usage metering, developer portals, and API management platforms to identify opportunities for differentiation and commoditisation trends.
MAP: Prompt Engineering
| Status | MAPS: Continuous Improvement |
| Date | 2023-01-05 |
| Link | View Map |
Comprehensive Wardley Map of the prompt engineering ecosystem, visualising the value chain from end-user applications through prompt design, chain orchestration, embeddings, and foundation models. Maps the evolution of prompt templates, few-shot learning, and retrieval-augmented generation (RAG) patterns.
MAP: Tokenizers
| Status | MAPS: Continuous Improvement |
| Date | 2024-05-16 |
| Link | View Map |
Wardley Map exploring the tokenization layer in LLM architectures, mapping components including byte-pair encoding (BPE), SentencePiece, tiktoken, and specialised tokenizers. Analyses evolution from custom implementations toward standardised, commoditised tokenization services and their impact on model interoperability.
Twitter Archive Maps
Maps shared on Twitter by @mcraddock — a collection of original Wardley maps covering AI/ML, industry analysis, and AI model benchmarking.
AI & Machine Learning
Prompt Engineering (Public)
| Topic | AI/ML |
| Created By | Human |
| Date | 2024-08-09 |
| Tweet | View on Twitter |
Comprehensive Wardley Map of the prompt engineering landscape with 100+ components covering LLMs, embeddings, agents, privacy-enhancing technologies (PETs), fine-tuning, and more. The most detailed map in the collection, continuously updated.
GPT Tokeniser
| Topic | AI/ML |
| Created By | Human |
| Date | 2024-02-28 |
| Tweet | View on Twitter |
Wardley Map on tokenizers based on Andrej Karpathy’s video. Maps components including BPE, encoder/decoder, training code, special tokens, and the evolution from GPT-2 through GPT-7.
Wardley Map with Reasoning (Deepseek R1)
| Topic | AI/ML |
| Created By | Deepseek R1 |
| Date | 2025-01-28 |
| Tweet | View on Twitter |
Testing Deepseek’s R1 model’s reasoning capabilities for Wardley Map creation.
Industry Analysis
Adult Industry Map
| Topic | Industry Analysis |
| Created By | Human |
| Date | 2021-07-21 |
| Tweet | View on Twitter |
Comprehensive Wardley Map of the adult entertainment industry, mapping the value chain from content creation through distribution. Includes annotations on market data and evolution patterns including deepfakes, VR, and emerging technologies.
MPC (Multi-Party Computation)
| Topic | Privacy/Security |
| Created By | Human |
| Date | 2021-08-04 |
| Tweet | View on Twitter |
Sub-map exploring trust in Multi-Party Computation (MPC), mapping components from NSOs and military through to academic research. Shows industrialisation patterns for programming environments, MPC libraries, and benchmark suites.
AI Model Benchmarks
Testing how different AI models create Wardley Maps — comparing output quality across frontier models.
Tesla Wardley Map (Claude Sonnet 4.5)
| Topic | Automotive |
| Created By | Claude Sonnet 4.5 |
| Date | 2025-10-03 |
| Tweet | View on Twitter |
First Wardley Map using Claude Sonnet 4.5. Clean visualisation of Tesla’s value chain from customer needs through electric vehicles, battery technology, and manufacturing.
Tesla Strategic Map (Claude Sonnet 4.0)
| Topic | Automotive |
| Created By | Claude Sonnet 4.0 |
| Date | 2025-05-23 |
| Tweet | View on Twitter |
Validated Tesla strategic map created by Claude Sonnet 4.0, showing autonomous driving, software platform, energy storage, and commodity components.
Prompt Engineering (GPT-5)
| Topic | AI/ML |
| Created By | GPT-5 |
| Date | 2025-08-07 |
| Tweet | View on Twitter |
First Wardley Map created with GPT-5 (native, no prompt engineering). Hand-drawn style map of the MLOps community prompt engineering landscape.
Cake Shop (GPT O3)
| Topic | Tutorial/Example |
| Created By | GPT O3 |
| Date | 2025-04-16 |
| Tweet | View on Twitter |
First Wardley Map created by OpenAI GPT O3 with no special prompt — just “create a Wardley map about a cake shop”. Clean output with proper axes and component relationships.
Cake Shop (Grok)
| Topic | Tutorial/Example |
| Created By | Grok |
| Date | 2024-08-29 |
| Tweet | View on Twitter |
Wardley Map created by Grok showing a cake shop value chain with illustrated components.
Wardley Map (Gemini Flash 2.0)
| Topic | Tutorial/Example |
| Created By | Gemini Flash 2.0 |
| Date | 2025-02-08 |
| Tweet | View on Twitter |
Wardley Map created by Google’s Gemini Flash 2.0 model.
Wardley Mapping Core Principles (Claude)
| Topic | Meta/Education |
| Created By | Claude |
| Date | 2024-12-13 |
| Tweet | View on Twitter |
Meta-map showing Wardley Mapping concepts as a Wardley Map itself — mapping strategic planning, situational awareness, value chain mapping, and evolution patterns.
Summary Statistics
| Category | Count |
|---|---|
| Interactive Maps | 3 |
| Twitter Archive Maps | 14 |
| Total | 17 |
By Creator
| Creator | Count |
|---|---|
| Human | 9 |
| Claude (various) | 3 |
| GPT-5 | 1 |
| GPT O3 | 1 |
| Grok | 1 |
| Gemini Flash 2.0 | 1 |
| Deepseek R1 | 1 |
By Topic
| Topic | Count |
|---|---|
| AI/ML | 8 |
| Tutorial/Example | 4 |
| Automotive | 2 |
| Privacy/Security | 1 |
| Industry Analysis | 1 |
| Meta/Education | 1 |